2025
Entrant Company
Category
Client's Name
Country / Region
Oya Pro breaks the conventional paradigm of golf clubs focusing solely on rigidity. It firstly integrates lightweight rebound with power, combining professional performance with artistic elegance through organic curves and aerodynamic lines. Every detail, from the overall silhouette to shaft proportions, embodies "functional minimalism refined," removing unnecessary decoration while retaining elements essential for aerodynamic performance.
The golf club adopts a “streamlined + teardrop + wing-tail” 3D aerodynamic design. Inspired by racing spoilers and aircraft wings, the upward-tilted tail creates a low-pressure zone, enhancing lift and reducing drag. Precision contours guide airflow along the shaft, while a visible alignment line ensures accurate targeting in any weather. Wind-tunnel testing optimizes drag and swing speed, combining technical performance with striking visual appeal.
The clubface uses a thermochromic coating that changes color with the heat generated on impact, clearly indicating the striking location and force. The shaft is crafted from 1K woven carbon fiber with a gradually fading film, subtly revealing the carbon fiber texture. The grip is made of a composite of solid wood, rubber, cotton yarn, and metal, ensuring stable handling in all weather conditions. The clubface design draws inspiration from high-end automotive speaker grilles, providing rich tactile feedback and enhanced visual layering.
The shaft is constructed from T1100 high-strength carbon fiber, achieving light weight and high stiffness, optimizing center of gravity and energy transfer for enhanced accuracy and distance. The driver head pioneers a crescent-shaped damping groove with an integrated design that combines the weight block, shaft-exchange cover, and damping groove, effectively reducing impact vibration, enhancing face rebound, and improving comfort and swing control. Integrated with the shaft and weight cover, it unifies functionality and aesthetics.
The innovative hidden weight system integrates seamlessly with a cover, maintaining aesthetic integrity while optimizing weight distribution. The pioneering sandwich carbon-fiber iron head encloses a carbon fiber core between front and rear aluminum striking faces, protecting the core and shifting the center of gravity backward for higher, longer shots. This design enhances launch efficiency and tolerance for golfers of all levels.
Credits
Entrant Company
SFC Group
Category
Communication Design - Product and Service Branding
Entrant Company
Digital Plain (Fujian) Technology Co., Ltd.
Category
Product Design - Baby, Kids & Children Products
Entrant Company
Xiangqi Liu, Bowen Wei
Category
User Experience Design (UX) - Health / Fitness / Wellness