London Design Gold

2025

One’s Member Calendula Baby Hair and Body Care Series

Entrant

Beijing Jingdong Century Trading Co., Ltd

Category

Packaging Design - Baby & Children

Client's Name

Country / Region

China

One’s Member, partnered with JD Selected Factories, develops a full range of baby hair and body care solutions, using three patented ingredients with rare European organic calendula as the key ingredient to create a natural “protection layer” for delicate baby skin.

Unlike the typical all-plant or all-cartoon packaging seen in the market, this packaging series innovatively blends “baby” with calendula in an artistic way. For example, in the illustration “baby chasing bubbles with calendula,” the baby reaches out to catch light, drifting bubbles while the calendula blooms beside it as if cheering the baby on. This scene vividly showcases the product’s 2-in-1 shampoo and body wash formula while clearly conveying that the product is “designed for babies” and “plant-based,” evoking strong emotional resonance for both parents and babies. Two other illustrations are equally compelling: in “baby playing hide-and-seek among calendula,” the flowers accompany the baby like close companions, emphasizing the product’s close connection to the baby’s daily life; in “baby gazing at the stars with calendula,” the product acts as a guardian angel, accompanying the baby in exploring the unknown and growing healthily. The packaging series uses high-weight specialty paper with natural fiber textures, providing a delicate handfeel. Embossing and hot-stamping techniques give the brand logo and main visuals a three-dimensional tactile effect and an understated luxury. Inspired by “calendula fields at dawn,” it combines warm yellow and beige to create a safe, gentle atmosphere. The packaging series embraces a sustainable design philosophy across its lifecycle: specialty paper is sourced from FSC-certified forests, water-based inks reduce pollution, and simplified structures facilitate recycling.

Credits

Beijing Jingdong Century Trading Co., Ltd
Ying Lian
Beijing Jingdong Century Trading Co., Ltd
Ru Bai
Beijing Jingdong Century Trading Co., Ltd
Julia
Beijing Jingdong Century Trading Co., Ltd
Ziheng Cheng
Beijing Jingdong Century Trading Co., Ltd
Ke Chen
Aosimei Technology (Guangzhou) Co., LTD
Huozhu Guo
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