2025
Entrant Company
Category
Client's Name
Country / Region
This necklace reinterprets the crown motif through a modern design language, transforming it from a luxurious ceremonial symbol into an understated “daily medal” that instills poise and confidence in the wearer.
Drawing inspiration from European royal crowns, the designer has employed a deconstructive approach to strip away excessive frills, taking the iconic V-shaped frame as the core. The structure with clean lines preserves the crown’s solemnness, while also catering to modern aesthetic taste through minimalist geometric expression. Lustrous natural Akoya pearls are meticulously arranged like crown jewels, creating a striking contrast between rounded contours and sharp lines. Dazzling pavé diamonds set along the metal frame are reminiscent of the Milky Way, resulting in a rich play of light and shadow to subtly echo the radiant moment of coronation. The necklace masterfully bridges classical symbolism with modern aesthetics.
Most ingeniously, the product incorporates a hidden retractable mechanism: with the retractable chain, the pendant can flexibly switch between a fan-like silhouette and a Y-shaped form, effortlessly accommodating various scenarios from formal events to daily commutes.
In terms of material selection, the main body is crafted from 18K gold (Au750) for excellent robustness and lasting luster; naturally sourced saltwater Akoya pearls of varying sizes achieve a subtle gradient, leading to a rhythmic visual flow; hand-set pavé diamonds further enhance the overall texture, reflecting exquisite attention to detail and showcasing masterful craftsmanship.
Credits
Entrant Company
Cheers Community Creative Marketing (Guangzhou) Co., Ltd.
Category
Conceptual Design - Exhibition & Events
Entrant Company
ARC'TERYX & RNP
Category
Interior Design - Retails, Shops, Department Stores & Mall