London Design Gold

2025

AVATR HarmonyOS Star Ring Screen Design Scheme

Entrant

AVATR

Category

User Experience Design (UX) - Automotive

Client's Name

Country / Region

China

The design centers around the "Star Ring Window," masterfully blending Boundless and Classic dual themes to deliver an unprecedented interactive experience. It serves not only as a memorable interior signature but also as a digital embodiment of the brand spirit.



Boundless Theme breaks through the conventional boundaries of the cabin interface, combining immersive dynamic wallpapers and music visualization to create a deeply engaging interactive experience, as if users were stepping into a digital art space. Designed to align with existing user habits, Classic Theme refines information hierarchy, optimizes layout, and unifies the visual style to enhance both usability and aesthetics, allowing users to discover fresh experiences within a familiar environment. By offering both themes, the design meets the market's demand for immersive innovation while ensuring a seamless transition and zero learning curve for all users.



The design supports extensive customization, allowing users to freely position, resize, and duplicate cards based on personal preferences and needs, meeting requirements for both driver and passenger seats across diverse scenarios, and building a truly unique personalized digital space. Enhanced by a newly added interactive e-pet and a specially crafted multi-sensory music experience that integrates sound, light, and dynamic effects, information display transforms from a static presentation into a delightful experience. This enables users to feel the perfect blend of technology and emotion on every drive.



While pursuing the fusion of technology and art, the design strictly adheres to WCAG guidelines, incorporating accessibility considerations to extend usability to vulnerable groups. This achieves a deep integration of innovation, aesthetics, and human-centered care.

Credits

Nannan Li
Weilu He
Pengran Wang
Dezhi Zhao
Zhenpeng Ping
Chuan Tan
Bo Wang
Junhao Yan
Kai Wang
Yanan Lü
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