PETPAMPER CO. BRAND DESIGN

About The Entry

Petpamper is a company specialising in the pet food sector. Our brand strategy aims to establish a clean yet distinctive identity, enabling the company to stand out more readily when pursuing collaborations and thereby generating greater commercial value.

For the brand design approach, we drew inspiration from the company's own pet cat. The logo features a feline silhouette integrated with the company's initial “P”, intuitively expressing the close connection between our business and pet life. The Chinese and English typography blends sans-serif with rounded fonts, creating a pleasant yet highly professional corporate image. The colour scheme primarily uses black and white, resulting in a highly recognisable and distinctly personalised identity.