London Design Gold

2025

Reasonal: Micro learning app for critical thinking

Entrant Company

Reasonable Minds

Category

User Experience Design (UX) - Education

Client's Name

Reasonal

Country / Region

United States

PROBLEM

A major MIT study found that false information spreads six times faster than true news on social media. The problem has only grown worse with AI, which can now generate convincing misinformation at scale. Governments try to restrict access or moderate posts, but you can't fact-check everything. The only real solution is giving people the tools and knowledge to tell what's actually true.



At the same time, our ability to reason through information is declining. Most schools and universities barely teach critical thinking. And when they do, it's usually through dry, hypothetical examples disconnected from real life.



SOLUTION

Reasonal teaches critical thinking through peer-reviewed research and real-life examples, not made-up scenarios. You learn about obedience by examining why 65% of ordinary people administered potentially lethal electric shocks to strangers simply because an experimenter told them to. You learn about false analogies by exploring how "data is the new oil" influenced actual tech policy.



The app uses branching narratives. Your choices shape what you see next. If you already understand something, you skip ahead. If you have a misconception, the content addresses it directly. Each lesson creates multiple paths based on how you respond. Everyone learns the core concept, but the path depends on what you already know and what assumptions you're making. Branching paths require active engagement, not just passive reading and consumption of the material.



Everything is built and optimized for mobile and learning on-the-go. Short blocks, usually 3-4 sentences. Definitions get visual emphasis. Expert quotes provide context. Research findings appear in callouts. Custom illustrations break up the text.



Reasonal is critical thinking training that works: mobile-first, research-backed, flexible, immersive, and personalized.



---

Source: The spread of true and false news online (2018, Soroush Vosoughi, Deb Roy, Sinan Aral, published in Science)

Credits

Product Designer
Viacheslav Derzhaiev
More Gold Winners
Architectural
2025
London Design Awards - “The Veil” City Lounge
Shum Yip Taifu Logistics Group Holdings Co. Ltd

Entrant Company

Groundwork architects & associates Ltd.

Category

Architectural Design - Landmarks, Symbolic Structures

Interior
2025
London Design Awards - A Gentle Touch of Wabi-Sabi

Entrant Company

Shaac Design

Category

Interior Design - Residential 

Conceptual
2025
London Design Awards - Edge-Cloud Collaborative Access CR Intell Sched Platform

Entrant Company

Fujian Zixun Information Technology Co., Ltd.-Lin Xi

Category

Conceptual Design - Smart Technologies

UI Design
2025
London Design Awards - ARound
Yang Ziyi

Entrant Company

Xi'an Jiaotong University

Category

User Interface Design (UI) - Lifestyle