Sparkling Clean - Branding, Website & SEO

Sparkling Clean is a high-end, bespoke cleaning service based in St Albans, serving the affluent Hertfordshire area. As the business expanded, they wanted a refined new look and digital presence that would reflect their premium service and resonate with their well-established, discerning clientele.



Design Challenge

The brief was to springboard a practical service, cleaning, into a world of elegance and exclusivity. The new identity needed to convey trust, precision, and sophistication while maintaining a sense of simplicity and clarity.



At The House of Holloway, we don’t believe in over-designing. Often, the most effective and premium designs are those that appear effortless. The challenge was to create something beautifully simple—an identity that communicates high-end service through thoughtful restraint and refined detail.



Design Solution

We crafted a brand and website that embodies calm sophistication. The design features a neutral colour palette, clean typography, and generous white space, reflecting the brand’s commitment to precision and quality.



Every element, from layout to tone, was considered to evoke confidence, clarity, and luxury. The website experience was designed to feel seamless and intuitive, guiding users effortlessly from curiosity to enquiry. Subtle animations and refined photography created an atmosphere of quiet confidence, mirroring the service Sparkling Clean delivers in their clients’ homes.



Results

SEO performance played a key role in the project. Within the first week of launch, Sparkling Clean received over a 600% increase in bespoke regular cleaning enquiries, demonstrating the immediate impact of a design that balances beauty with function.



Since launch, the business has continued to grow, establishing itself as one of Hertfordshire’s leading luxury cleaning services.



Conclusion

Sparkling Clean is proof that simplicity, when executed with precision, can be the ultimate expression of luxury. The project embodies The House of Holloway’s belief that great design doesn’t always shout; it quietly commands attention through balance, elegance, and purpose.