London Design Silver

2025

VR Panoramic Exhibition Interactive Display System Software

Entrant

Shanghai BBH Enterprise Development Co., Ltd-Wu Sunyin

Category

Conceptual Design - Technology

Client's Name

Country / Region

China

The VR Panoramic Exhibition Interactive Display System Software is an innovative exhibition platform that integrates virtual reality (VR), 3D modeling, and interactive technologies. Its core objective is to overcome the constraints of time, space, and cost inherent in traditional exhibitions, creating an immersive and intelligent digital exhibition experience.
Addressing the pain points of traditional exhibition models—such as short exhibition cycles, high booth construction costs, significant venue limitations, and monotonous visiting experiences—the system employs high-precision 3D modeling and panoramic scanning technologies to replicate real exhibition halls, booths, and product details on a 1:1 scale. It combines real-time lighting rendering, material simulation, and spatial audio technologies to construct a highly immersive and realistic virtual exhibition environment. Users can freely navigate the virtual exhibition hall via VR headsets, web browsers, or mobile devices, feeling as if they are physically present at the venue. They can not only examine exhibits up close, trigger dynamic information, and listen to audio explanations but also engage in online negotiations and interactive Q&A sessions, transforming "visiting an exhibition" from passive browsing into an immersive, active experience.
Compared to traditional online exhibitions or static panoramic displays, this system leads the industry in visual fidelity, spatial immersion, and interactive experience. It not only reconstructs the exhibition logic of the convention and exhibition industry but also provides more engaging virtual exhibition solutions for multiple fields such as culture, cultural tourism, education, and real estate, embodying the future development direction of digital exhibitions.

Credits

Photographer
Wu Sunyin
More Silver Winners
Communication
2025
London Design Awards - The bodily and emotional experience of BFRBs
Anning Song

Entrant

Freelance

Category

Communication Design - Infographics

UI Design
2025
London Design Awards - Equinox Freestyle User Interface

Entrant

The Coca-Cola Company

Category

User Interface Design (UI) - User Experience

UX Design
2025
London Design Awards - Yandex Plus - Online quest

Entrant

Yandex Plus

Category

User Experience Design (UX) - Best User Interface / Experience

Conceptual
2025
London Design Awards - IsleCare

Entrant

Xi’ an Jiaotong University

Category

Conceptual Design - Healthcare