London Design Gold

2025

Mammut V5 Skyline Store

Entrant Company

CRYSTAL FOREST GROUP

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

MAMMUT

Country / Region

China

This store serves as a spiritual anchor for those who yearn for the mountains. More than a place that showcases products, it embodies the hub of people that take on challenges. As a retail environment, its purpose goes beyond display— enabling them to experience the mountains for themselves.



The spatial narrative centres on the idea of “Rise with the Mountain.” The design translates the resilience of stone into a distinct visual language that reflects Swiss mountain heritage. The wooden floors inspired by the Swiss alpine cabins, extends across the interior to establish an immediate sense of structural clarity and groundedness. Rock and mineral formations are integrated into display plinths and wall transitions, creating sectional cuts that echo the layered geology of mountain terrain.



Across the space, fixtures reinterpret Mammut’s iconic carabiners and safety ropes—deconstructed and reassembled—to subtly embed themes of safety and reliability into the environment. As visitors move through the store, the experience becomes more than a product journey; it unfolds as a “pre-encounter” with the outdoors, a space that naturally rekindles the desire for one’s next adventure.

Credits

Chief Designer
Jimmy Ni, Kevin Weijun Chen
Executive
Mumu Lin, Jeff Wu
VM
Fanni Mo
More Gold Winners
Product
2025
London Design Awards - AC Brushless Impact Wrench

Entrant Company

Jiangsu Dongcheng Tools Technology Co.,Ltd

Category

Product Design - Industrial

UX Design
2025
London Design Awards - OneExperience
Deutsche Telekom

Entrant Company

Deutsche Telekom Design & Customer Experience

Category

User Experience Design (UX) - Brand Design & Identity

Conceptual
2025
London Design Awards - 炏-Immersive installation interactive game
许可心,黄元亨,王淏伟,许馨文

Entrant Company

《炏》Project Team

Category

Conceptual Design - Entertainment

Packaging
2025
London Design Awards - APOLLON

Entrant Company

Dany Vo

Category

Packaging Design - Wine, Beer & Liquor