London Design Gold

2025

2025 Starry Taitung

Entrant Company

Taiwan Dentsu Inc.

Category

Conceptual Design - Immersive Nighttime Cultural & Environmental Event Design

Client's Name

Taitung County Government

Country / Region

Taiwan

The 2025 Starry Taitung event celebrates the pristine night sky, guiding travelers through scenic valleys, coastlines, and fields. Since its inception in 2018, the event has evolved to offer a combination of stargazing tours, musical performances, and local cultural displays, creating a truly immersive nocturnal experience. Attendees can gaze at stars across Taitung's townships while enjoying a diverse array of musical acts—from renowned artists and local talents to symphony orchestras—immersing themselves in a captivating atmosphere where nature, culture, and sustainability harmoniously coexist.



The stage embraces the concept of “Nature as Stage,” using Taitung’s mountains and sea as a backdrop framed by a large-scale picture frame. Its minimalist design features low-intervention, modular wooden structures that can be easily dismantled for touring, helping to reduce waste. The lighting is subtle and eco-friendly, utilizing solar lamps to preserve the beauty of the night sky. Through multisensory engagement—incorporating sight, sound, and touch—audiences can either sit on the ground or lean against straw bales while enjoying music under the stars, fully immersing themselves in the natural and cultural allure of Taitung nights.



The program connects various nighttime attractions in Taitung, including stargazing tours, concerts, and local cultural performances. It features training courses for local youth and hospitality providers to enhance professional skills and promote community engagement. Certified guides lead the tours, emphasizing low-impact viewing and awareness of light pollution. The starry sky concerts have attracted over a thousand visitors, who enjoy live music under the night sky while experiencing Taitung's rich cultural offerings. This initiative fosters a vibrant nighttime tourism experience, benefiting both locals and visitors alike.



The 2025 Starry Taitung initiative presents a holistic immersive design system that stimulates the local economy and sustains cultural heritage. From site selection and dark-sky rituals to local business support, guided tours, and concerts across multiple venues, it creates a distinctive experience. Cross-site tours showcase Taitung’s diverse landscapes, enhancing immersion while fostering community engagement and regional tourism. By integrating tribal culture and light pollution education, the program allows visitors to connect with the stars while resonating with local traditions.

More Gold Winners
Conceptual
2025
London Design Awards - Chou Chou

Entrant Company

Freelance

Category

Conceptual Design - Fashion

Service
2025
London Design Awards - Art of Earth Care: Crafting Bioceramics from Kitchen Scraps
Eggshellshire(Fictional Brand)

Entrant Company

Wenjia Sun

Category

Service Design - Art & Design

Communication
2025
London Design Awards - Spring Mambo

Entrant Company

Nanjing OLO Home Furnishing Co., Ltd

Category

Communication Design - Patterns

Interior
2025
London Design Awards -  Motorcycle Club with Integrated Diverse Cultures

Entrant Company

AirWall Architecture Office

Category

Interior Design - Retails, Shops, Department Stores & Mall