2025
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Fengtai, as a vibrant area in Beijing's urban renewal that carries memories and thrives, is subtly becoming living domain where history and future intersect. Here, we use design as a language to reconstruct the intrinsic dialogue between humans and nature, creating a sales office as a "breathable"—it is not only a display space but also a spiritual haven that responds to the future residents' longing for a relaxed life.
We use the overall concept of "G of the Fifth Season" to break through the linear sequence of spring growth, summer growth, autumn harvest, and winter storage, constructing a natural narrative that transcends reality and is etern abundant. The Fifth Season is a temporal and spatial dimension where nature and humanity blend. Through surreal design techniques, we reorganize plants, light and shadow, water bodies, architectural interfaces to create a "never-ending ecological garden." Here, the boundaries of the seasons are blurred, flowers bloom forever, greenery stretches, and time seems to be in a quiet and vigorous bloom.
In terms of spatial atmosphere creation, we pursue an "invisible luxury and relaxation" ecological living experience, hiding the sense of low-key in the natural texture and details. The selection of materials, the layout of lighting, and the planning of traffic lines all draw on the design logic of top-tier luxury hotels,ying quality in silence and displaying elegance in relaxation.
At the same time, the space is endowed with a high degree of scene adaptability and exclusivity. Through flexible and variable and the shaping of diverse scenarios, the transition from public display to private negotiation is naturally achieved. Combined with a customized VIP service process, an exclusive and private experience is created for every. This is not only a rehearsal for future lifestyles but also a composite marketing practice that meets the spiritual values and emotional identities of contemporary high-net-worth individuals.
, the sales office is no longer just a place for sales but a living art gallery that can be perceived, immersed, and resonated—deducing the future hidden noble lifestyle ofengtai.
Entrant Company
SHENZHEN OYMAY INDUSTRIAL CO.,LTD
Category
Packaging Design - Wine, Beer & Liquor
Entrant Company
Rarity Niu, Zhenzhen
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Product Design - Jewellery
Entrant Company
Ningbo Paiguo Technology Co., LTD
Category
Product Design - Baby, Kids & Children Products
Entrant Company
Gooday.Co., Ltd.
Category
Communication Design - Calendar