2025
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Crafted for modern women embracing self-pleasing consumption, this nudebra is deeply informed by real-life wearing experiences—how women truly live, move, and feel in their everyday nudebra experiences. It tackles a long-standing trade-off: strong adhesion usually traps sweat, while breathability often leads to slippage. Born from six months of intensive R&D and 34 rounds of iterations, this nudebra introduces two core innovations—a Double-U Segmented Magnet-Inspired Adhesion Structure and a Sweat Drainage Channel—to ensure a secure hold and all-day comfort. Free from constraints, women can now move freely and embrace every moment of life.
Inspired by the attract-and-release mechanism of magnets, the design replaces conventional full-surface adhesive with a Double-U Segmented Structure. Working in harmony with a four-way stretch fabric, it converts intensive pulling force into gentle, segmented pressure, reducing tugging and edge lifting to create a second-skin experience that moves freely with the body.
The central adhesive-free zone offers a zero-irritation sanctuary for the sensitive area, while its aerodynamically optimized structure increases the breathability rate up to 140mm/s—nearly twice the Chinese national standard for sports bras. Drawing on the water drainage principle of steamer baskets, the gaps in the Double-U Segmented Structure and the adhesive-free center form a Sweat Drainage Channel, preventing moisture buildup for lasting comfort and freshness.
The V-Shaped Adhesive Matrix takes cues from the high-grip patterns of hiking shoes. Its densely arrayed V-shaped adhesive elements increase skin contact and deliver multi-directional grip. A high-pressure automated application process creates an ultra-thin, uniform adhesive layer, ensuring secure placement in motion and pain-free removal.
Thoughtful design also extends to its sustainable value. The fabric cup and adhesive layer are designed for easy separation, enabling independent adhesive replacement to extend the cup’s reusable life and reduce waste. Thanks to the innovative Double-U Segmented Adhesive Layout, the product uses approximately 30% less adhesive than traditional full-surface designs, maintaining a secure hold while lightening its environmental footprint.
Credits
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Dogan London Limited
Category
Product Design - Furniture
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GUILIN YANGSHUO NICE VIEW DEVELOPING CO.,LTD.
Category
Interior Design - Restaurants & Bars
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上海同济城市规划设计研究院/ Voice Architecture Lab/ 同济大学建筑设计研究院
Category
Architectural Design - Cultural