ECOOBIX Oral Care Hangzhou Headquarters Office Space

About The Entry

The project spans 2,450 square meters, aiming to redefine the traditional office environment by integrating brand exhibition, R&D promotion, and employee empowerment into a dynamic experience platform. The design is inspired by the brand’s core technology, "Marine Glycosidase," and adopts the concept of "Symbiotic Sea Isle," drawing parallels with the purity, inclusivity, and ceaseless energy of the ocean, reflecting the brand's commitment to cleanliness and innovation.

The space is organized into distinct "islands," each with its unique atmosphere. The core design principle is "Experience as Brand," transforming the physical space into an interactive "Archipelago Ecosystem." Key elements include:

Brand Aquarium: A transparent, professional display to showcase the brand’s story and technological achievements, establishing trust.

Concept Lab Pod: An immersive R&D experience, breaking down the complexity of scientific processes and engaging users in the company’s innovation journey.

Inspiration Beach: A creative recharge zone for employees, fostering innovation through informal interaction, enhanced by tropical fruit carts and specialty drink bars.

The design approach focuses on flexible growth, with adaptable workstations and multifunctional furniture to accommodate future changes. A systematic application of marine-themed elements, including wave-shaped furniture and light matrices, ensures a cohesive narrative throughout the space. The challenge of balancing highly experiential public areas with high-density workstations is addressed through functional layering and time-based sharing, enabling the space to serve different user groups at different times. The tiered meeting area, for example, functions both as a product display stage and an all-hands meeting venue, while the LAB Café blends exhibition displays, light dining, and flexible workspaces.

This design concept transforms the office into a "brand organism," creating a vibrant and immersive environment that enhances both brand identity and employee experience.