London Design Silver

2025

Futura 3

Entrant Company

361 Degrees (China) Co., Ltd.

Category

Fashion Design - Footwear

Client's Name

Country / Region

China

Futura 3 is a professional-grade trail shoe engineered to excel across various demanding terrains. Through its distinctive design language, innovative materials, and comprehensive functionality, it empowers runners to push their limits, embrace the wild, and rediscover the pure joy of running beyond paved paths.

Inspired by the fractured texture of shattered rock, Futura 3 integrates this bold natural motif throughout its upper. The forefoot features large-area 3D printing that mimics the raw, rugged character of rock, delivering a striking visual identity while echoing the untamed spirit of trail environments and deepening the runner’s connection to nature. The heel employs a single-piece hot-pressed construction for enhanced protection and deliberate visual contrast. Segmented in a 6:4 front-to-rear ratio, the silhouette strikes a balance between visual stability and bold expressiveness. A front-to-back color contrast further personalizes the aesthetic, catering to individual style preferences without compromising high-visibility safety on the trail.

Material innovation reflects a commitment to both peak performance and environmental responsibility. The upper uses an all-new high-performance woven fabric that boosts durability while keeping the shoe lightweight and breathable. Integrated eco-friendly yarns—made with 20% recycled content—underscore the brand’s sustainability ethos without sacrificing strength. Underfoot, the in-house-developed CQT midsole (ENGAGE° foam) delivers exceptional resilience, responsive rebound, and eco-friendliness, ensuring consistent performance mile after mile. The innovative APEX GRIP rubber outsole increases traction on wet surfaces by 40%, instilling confidence even in the most challenging trail conditions.

Every detail is purpose-built for trail running. For superior grip, the outsole’s lug pattern, strategically positioned in the forefoot and heel, is optimized for varied terrains and footstrike angles to enhance stability, prevent slips, and minimize energy loss. For reliable protection, the 3D-printed forefoot design and reinforced heel structure provide superior impact resistance. Midfoot pull loops, combined with an interlaced structural design, improve support and overall stability. Sculpted rubber sidewalls extend upward through the midfoot, further securing the fit and improving balance. The lightweight yet robust upper is reinforced with wear-resistant 3D-printed overlays, offering durable defense against abrasion and trail debris without adding bulk.

Credits

Qinglong Xie
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