London Design Silver

2025

DaoFeng

Entrant Company

XIAMEN XTEP CHILDREN’S PRODUCTS CO., LTD.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

These running shoes are designed for multi-scenario use, easily handling school PE classes, physical fitness tests, combined training, daily training, and even winter training, providing professional support for young athletes. Its design draws inspiration from the “deuterium speed light,” cleverly integrating the brand logo with pad printing techniques to form dynamic speed trails, turning speed into a straightforward visual language. The shoes support every step children take and help them push their limits.

The upper features a new composite double-layer mesh with excellent windproof and thermal insulation performance as well as superior moisture-wicking properties to keep feet dry at all times. A supportive framework embedded within the upper enhances agility and flexibility during push-offs and runs. The midsole features a distinctive hollow TPU structure, reducing overall weight while significantly boosting stability, securely supporting the foot and minimizing the risk of ankle rollover or twists. Meanwhile, the lightweight MD midsole further reduces weight and enhances energy return, ensuring a light, responsive, and comfortable experience during activity.

The rubber outsole features strategically placed patterns at the support areas of medial longitudinal, lateral longitudinal, and transverse arches based on the distribution of pressure across the foot, ensuring optimal grip on synthetic running tracks. During activity, whether landing, pushing off, or turning, the shoes provide stable support, reducing the risk of slips or loss of balance. The convenient rotary buckle is specially designed for children, enabling quick and easy fastening or adjustment with a simple lift, pull, press, and twist. Additionally, the standard dense-mesh version is suitable for year-round wear, and the gradient color scheme adds a sense of dynamism.

Credits

Senior Designer
Hua Chen
Deputy Director of E-commerce Products
Yiliang He
More Silver Winners
Interior
2025
London Design Awards - NUNOUS
Seishoku Co., Ltd.

Entrant Company

design Chill-out inc.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Communication
2025
London Design Awards - Ritual Distances
Personal Project

Entrant Company

University of the Arts London

Category

Communication Design - Printed Publications

Product
2025
London Design Awards - Lingdi Hydrogen Energy Burner
Jiangsu Lindy New Energy Equipment Co., Ltd

Entrant Company

JEWGOO DESIGN

Category

Product Design - Energy Products & Devices

Interior
2025
London Design Awards - Gentleman's Gray Serenity

Entrant Company

E.WA Interior Decoration Design Project CO.Ltd

Category

Interior Design - Residential