EQUAL by TKLAB

The parent company of Taiwan's skincare brand has a unique concept for new retail development with a shop, a bar, and events integrated into a hybrid space with a pickup kiosk. Carefully designed layout includes a main entrance for the pickup kiosk and a side entrance for the bar. Warm color palette creates a relaxed atmosphere, appealing to modern women's aesthetic preferences. Classified areas ensure smooth flow, reflecting an understanding of the target customers.



The inspiration from the entrance to the interior design resembles the cave because it’s the first place where human beings feel safe. People can relax as if they were at home. Just like the idea of its name, it is cozy and comfortable. Consumers will also find themselves triggered to step into the bistro since the atmosphere of mystery from the light and shade is hard to ignore. To increase the sense of belonging for diners, the whole space is inspired by the characteristics of water which are variable and inclusive.



The ocean blue results from the scattering and absorption of different wavelength of light, and each oceans appears differently with various environmental factors. The designer has taken the concept of ocean in the design with a variety of color blue through the change of light and shadow to balance the style of richness and harmony. The blue wall shaped wavy like ocean waves by the entrance has not only reinforced the concept of amplitude of sound, but also made a metaphor of cocktails with wide range of taste. In that case, the ideas of space, music, and wine tasting are intertwined together as one.



To target the female market segment, the designer focuses the drinks menu mainly on sake and cocktails. Also, considering the customer flow during peak hours and serving efficiency, the draft sake dispensing system has been adopted in the cocktail area to increase production capacity. It helps the designer to produce sake with a champagne-like texture and to replace the traditional method commonly seen in izakayas.