London Design Silver

2023

Embroidery Purse

Entrant

Guizhou Embroidery Niang Cultural

Category

Packaging Design - Packaging Design / Other__

Client's Name

-

Country / Region

China

About The Entry

This embroidered purse uses the Guizhou Miao embroidery technique and is handcrafted to ensure that every detail is exquisitely perfect. Fashion is not just about clothing style; accessories in the form of intricate details are also highly important. The body of the purse is made of black velvet, with butterfly patterns embroidered on it and embellished with gold chains. This embroidery brings out a delicate texture while also incorporating the functionality of a wallet, making it practical and unique.

The Miao people regard butterflies as the mothers of their ancestors. Legend has it that when a maple tree was felled, its heart turned into butterflies. A butterfly fell in love with a water bubble in a pond and laid twelve eggs, which hatched into various species including Jiang Yang, Thunder God, Dragon, Tiger, and Ox. Jiang Yang was the first human to hatch from an egg and became the ancestor of the Miao people. In gratitude for the creation of humans by the butterfly, the Miao people consider butterflies as their origin and refer to them as "Butterfly Mothers."

More Silver Winners
Product
2023
London Design Awards - $mart Money Management 321 Board Game
Hong Kong Monetary Authority

Entrant

People on board

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Service
2023
London Design Awards - Join the dots: Alex and Lilani discover the world of letters
Dot, dot, comma, dash

Entrant

Dot, dot, comma, dash (Punkt, Punkt, Komma, Strich); Non-Profit Organisation

Category

Service Design - Education

Interior
2023
London Design Awards - The 270° Luxury sea view art mansion
Sharon Kong

Entrant

XX ARCHITECTURE

Category

Interior Design - Home Stay / Airbnb

UI Design
2023
London Design Awards - Tribe

Entrant

Tina Gada

Category

User Interface Design (UI) - Best User Interface