London Design Silver

2023

Embroidery Purse

Entrant

Guizhou Embroidery Niang Cultural

Category

Packaging Design - Packaging Design / Other__

Client's Name

-

Country / Region

China

About The Entry

This embroidered purse uses the Guizhou Miao embroidery technique and is handcrafted to ensure that every detail is exquisitely perfect. Fashion is not just about clothing style; accessories in the form of intricate details are also highly important. The body of the purse is made of black velvet, with butterfly patterns embroidered on it and embellished with gold chains. This embroidery brings out a delicate texture while also incorporating the functionality of a wallet, making it practical and unique.

The Miao people regard butterflies as the mothers of their ancestors. Legend has it that when a maple tree was felled, its heart turned into butterflies. A butterfly fell in love with a water bubble in a pond and laid twelve eggs, which hatched into various species including Jiang Yang, Thunder God, Dragon, Tiger, and Ox. Jiang Yang was the first human to hatch from an egg and became the ancestor of the Miao people. In gratitude for the creation of humans by the butterfly, the Miao people consider butterflies as their origin and refer to them as "Butterfly Mothers."

More Silver Winners
Interior
2023
London Design Awards - The beauty of autumn

Entrant

K.Design Studio

Category

Interior Design - Residential 

Communication
2023
London Design Awards - Sofa
good morning inc.

Entrant

good morning inc.

Category

Communication Design - Calendar

UX Design
2023
London Design Awards - Proteus - Supply Chain Control Tower
MFA Interaction Design, F(hybrid) 2022 Thesis Festival

Entrant

Nikhil Singh | School of Visual Arts

Category

User Experience Design (UX) - Best Visual Design - Function

UX Design
2023
London Design Awards - Proteus - Supply Chain Control Tower
MFA Interaction Design, F(hybrid) 2022 Thesis Festival

Entrant

Nikhil Singh | School of Visual Arts

Category

User Experience Design (UX) - School / University