2026
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Category
Client's Name
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Photography is now an important part of our daily life. We record our moments, trips, and feelings with photography. But as tools like phones have become easier and more powerful, photos have become highly repetitive: the same location, the same color, and the same feeds. We gained convenience and better image quality, but we lost the human, familial core of photography. We have more images than ever, but they carry way less meaning. When film was still widely used, each photo was handled with care. From loading the film roll to developing the negatives, those rituals gave images historical and emotional weight. As technologies made photography easier, that meaning has faded, and photography became quick and casual. Social media pushed the focus toward polished results and sameness, not the experience. I want to study this shift and use what I learn to guide a design project.
Entrant
Li Ning (China) Sports Goods Co., Ltd.
Category
Fashion Design - Textile & Materials
Entrant
Shanghai Zhiao No.1 Store Information Technology Co., Ltd.
Category
Packaging Design - Gifts & Souvenirs