London Design Silver

2026

CKA AMINO ACID WHITE CLAY CLEANSING DOUBLE TUBES CLEANSER

Entrant

Guangzhou CKA Technology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

CKA

Country / Region

China

Designed for oily skin, this cleanser breaks free from the limitations of traditional formulas, which often force a choice between deep cleansing and gentle barrier care. Guided by its core strategy of “Store Separately, Blend on Demand,” it marks a shift from a standard product to a more targeted and personalized cleansing experience.

Its innovative two tubes design keeps active ingredients separate until the moment they’re needed: micronized white clay for deep cleansing, and desalted amino acids for gentle, barrier-supportive cleansing. This separation ensures each active ingredient maintains its full efficacy and stability. Dispensing is controlled by a patented 360° twist cap, engineered for intuitive customization with three precise settings. Users can easily tailor their skincare routine to suit morning or evening needs, seasonal changes, or varying oil levels across the face—for example, using desalted amino acids alone for gentle cleansing during sensitive periods or in the morning, and switching to the dual blend for deeper cleansing on the oily T-zone or in the evening. One cleanser does the work of several, giving users the freedom to adapt their cleansing experience precisely to their skin’s current condition.

Every detail is designed to enhance user interaction and reinforce the brand narrative. The cap features a clear directional arrow paired with simple text labeling, making mode selection effortless. A finely tuned internal damping mechanism delivers a crisp, audible “click” at each setting, providing instant confirmation of the selected mode. The cap is accented with the brand’s signature “C+” emblem, symbolizing its vision to be “Rooted in China, Expanding to the World.” More than a visual marker that strengthens brand recognition, the emblem’s subtly contoured surface also offers an ergonomic grip for a smooth, comfortable twist, seamlessly integrating the brand identity into the daily skincare ritual.

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