Sichuan Tianfu Bank VIS Visual Identity System

About The Entry

The VIS visual identification system of Sichuan Tianfu Bank is built around the brand's core concept of 'Kindness in heart, nurturing like water,' deeply integrating the service proposition of 'You are our priority, service to your doorstep.' The design extracts the panda IP's affinity and kindness, along with the warm and nourishing imagery of water, combined with the local cultural heritage of Sichuan. Using a standardized and systematic visual symbol system, it creates a brand image that combines financial professionalism with humanistic warmth, accurately conveying the bank's original intention and core values of inclusiveness, kindness, and considerate service to the public.