London Design Silver

2026

Full-Coverage Car Floor Mats

Entrant

Shandong Cheliyou Automotive Products Co., Ltd.

Category

Product Design - Auto Accessories

Client's Name

Country / Region

China

This entry is an all-weather 3D vehicular protection system engineered specifically for modern mobility scenarios. Inspired by the natural dynamics of waterfalls and flowing water, the design team translates fluid aesthetics into functional surface textures, achieving a profound integration of morphological expression and engineering performance.

The product's core breakthrough lies in its "biomimetic fluid diversion matrix." This groove network not only imparts an elegant visual tension but also concurrently resolves multidimensional functional pain points through a singular textural form. It precisely channels and retains liquid and solid contaminants—such as water, snow, mud, and grease; provides exceptional static friction to prevent in-car items from sliding; and significantly reinforces the overall structural rigidity of the mat from a physical mechanics perspective. Complemented by a 3D elevated containment edge, it constructs a fully enclosed, anti-fouling micro-environment.

In terms of material and craftsmanship, the product utilizes high-precision 3D reverse engineering based on original OEM vehicle data for tooling, achieving millimeter-level fit and facilitating effortless, single-handed blind installation. The base material is rigorously selected from ExxonMobil's eco-friendly polymeric elastomers, endowing the product with superior compressive strength, abrasion resistance, and tear resistance, while ensuring a zero-formaldehyde and odorless cabin interior. Through a restrained design language, this work harmonizes rigorous protective utility with sustainable health concepts, demonstrating exceptional industrial design and commercialization value.

Credits

Yuxing Wang
Hongxin Ding
Zhongchen Li
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