London Design Gold

2026

Merach NovaRow R700 Water Magnetic Foldable Rowing Machine

Entrant

Zhejiang Merach Technology Co., Ltd.

Category

Product Design - Sports Equipments

Client's Name

-

Country / Region

China

About The Entry

Traditional rowing machines often struggle to strike a balance between professional-grade performance and home compatibility. Driven by the philosophy of "Coexistence of Professional Training and Quality Living," the R700 defies conventional limitations. Through comprehensive innovations in structure, interaction, and aesthetics, it redefines the value boundaries of home rowing machines.

The product features a dual-resistance system that fuses the authentic feel of water resistance with the precision of magnetic resistance. This not only provides professional users with a stroke feedback nearly identical to competitive rowing but also creates a sustainable, progressive training experience for users at all stages. Meanwhile, its compact, foldable design ensures that large-scale cardio equipment is no longer a burden on home space, achieving a seamless transition from the gym to the living environment.

The R700 features a minimalist, slender linear silhouette that strips away superfluous decoration. It establishes a steady and orderly visual rhythm through refined proportions, premium materials, and meticulous detailing. This approach breaks away from the cold, mechanical design language of traditional fitness equipment, achieving a look that is both sophisticated and approachable. The color palette is a low-saturation combination of Deep Walnut, Champagne Gold, and Matte Black. The warm texture of natural wood grain contrasts sharply with the exquisite luster of metal accents; coupled with the soft, ergonomic seat material, it creates a rich layering of textures. This design allows the machine to blend naturally into various home environments, whether modern, light-luxury, or New Chinese style.

The R700 innovatively employs a dual-resistance system that merges authentic fluid feedback with the precision of magnetic control. Users can enjoy the smooth resistance changes of water while gaining a broader and more refined range of resistance levels, covering everything from entry-level workouts to professional-grade training.

Credits

Chen Wei, He Liu
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