2026
Entrant
Category
Client's Name
Country / Region
Tailored for fast-paced professionals, this backpack features a scientific storage structure, a reliable fabric, and user-centric details, flexibly adapting to diverse scenarios, such as daily commutes, short business trips, and casual outings.
Traditional backpacks usually suffer from stiff back panels and flimsy shoulder straps, which cause shoulder strain and trapped sweat. In response, this product adopts widened S-shaped shoulder straps and a dual-layer back panel to perfectly fit the body’s curves for effective pressure dispersion; simultaneously, a dense, breathable fabric with exceptional moisture-wicking and heat-dissipating properties is utilized, ensuring the wearer stays cool and comfortable without shoulder marks even during extended use. The backpack also innovatively employs a seamless, one-piece knitting process to deliver robust resistance to deformation, guaranteeing long-term durability under high-frequency use. Furthermore, a hidden trolley strap is specially integrated into the back panel, allowing the product to be easily and securely attached to a luggage handle—making it the ideal companion for both everyday commutes and business travel.
To address the frustrations of cluttered interiors, hard-to-find small items, and the lack of dedicated space for rain gear and water bottles, this backpack creates an efficient, tiered modular storage system that scientifically allocates space based on the usage frequency of daily items. The wide-opening, drop-down main compartment is specifically designed for a 16-inch laptop and business documents, ensuring rapid, effortless access; the front section with meticulous partitions keeps essentials like keys and phones readily available, eliminating the need to rummage; external side pockets allow for the separate storage of water bottles and umbrellas. Aesthetically, the product boasts a clean, structured silhouette, complemented by an understated color scheme of black and gray, presenting a restrained, rational aesthetic to harmonize with all travel scenarios.
Credits
Entrant
SFC Group
Category
Communication Design - Campaigns / Advertising
Entrant
FUMAN DESIGN
Category
Interior Design - Residential