ROKI LAB

We tried to use the core features of the brand - voice fluctuation pattern and digital sense screen dynamic to bring users a digital real-time immersive experience, conveying the theme of "everyone is a kitchen artist in the Z generation", and also created a laboratory-style stage for ROKI.

The overall space is a morphological logic driven by experience and interaction. In the circular art window, the translucent crystals extracted from the mirror steel mountain symbolizing the ore deposit, the blue translucent acrylic special-shaped ring, wrap the ROKI magic box, symbolizing the brand's attraction to users to explore and experience the crystallization of culinary creativity from natural elements.

Walking into the store, users will be instantly attracted by the vertical electronic screen that plays dynamically in real time, as if they are in a cooking stage performance scene.

Sonic is a tool for ROKI to communicate a full range of kitchen appliances, which is expressed as rhythmic metal texture vertical lines in the space, and combines the flexible and light attributes emphasized by ROKI into a vertical volume combination, which becomes the main language of space form, creating a technological, light and novel space atmosphere, creating a digital creative experience with a strong sense of immersion and wrapping.

In addition to the use of overall technological design elements, the overall space and prop form fully come from the interactive logic of users' on-site immersive experience cooking and self-display, rather than the traditional display logic of seeing and being seen - to a greater extent, it mobilizes the user's experience and self-display initiative, and deeply explores the design logic of how retail space can better attract and retain users.

While most kitchen appliance spaces are still using the traditional "you show me and I see" display logic, ROKI LAB Space tries to create a cooking stage for users with an in-depth experience similar to the live show, and when users see the real-time playback screen of their own cooking experience in the dynamic screen full of scenes, it will naturally have a deeper sense of belonging and relevance with the brand.