London Design Platinum

2023

Laimao Inheritance Wine Set

Entrant

Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.

Category

Product Design - Bakeware, Tableware, Drinkware & Cookware

Client's Name

Guizhou Laymau Wine Industry Co.,Ltd

Country / Region

China

About The Entry

This drinkware set is specifically designed for Laimao Heritage Baijiu to blend the brand's concept with Chinese Baijiu culture and create a sense of ritual for the user's Baijiu tasting experience.

The design team drew inspiration from the shape of traditional ancient Chinese bronze goblets and vessels to create a unique look for the Aroma-dispersing Cup and Aroma-awakening Vessel, which highlights China's long history of Baijiu culture. The cups and decanter have golden bases that feature the Laimao brand emblem. Delicate illustrations depicting the brewing process corresponding to the solar terms are also included in the design, further deepening the user's understanding and appreciation of the brewing culture and history of Laimao Wine as they drink the Baijiu.

The Aroma-dispersing Cup, Swilling Cup, and Aroma-awakening Vessel have all seen a four-fold increase in capacity. This increase is significant as it draws inspiration from the traditional Chinese culture and its four seas, four seasons, and four emblematic symbols. Additionally, it reflects the idea that interpersonal relationships are strengthened by proposing a toast to each other. The number "four" also imparts a sense of order and integrity and reflects the rhythms of life and unity of the heavens and earth in the product.

Credits

Design director
Li Li
Head of the Illustration team
Lifei Chen
Head of the 3D Design team
Zijian Lei
3D Designer
Dingcheng Sun
Designer
Xuemei Hu
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