London Design Platinum

2023

HUANGZHI Chinese Baijiu

Entrant

LITETE BRAND DESIGN

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

-

Country / Region

China

About The Entry

The meaning of HUANGZHI is "made by the Royal".

In 1584 during the Ming Dynasty's Wanli reign, the Yang chieftain of Bozhou, Guizhou, presented a precious soy sauce wine to the court. Emperor Shenzong Zhu Yijun drank it and the dragon's face was overjoyed. From then on, this wine became known as "tribute wine". But the subsequent outbreak of the Bozhou Campaign temporarily suspended the production of tribute wine. Later, with the passage of time, the formula and craftsmanship of Gongjiu were passed down, forming today's "HUANGZHI" sauce wine.

To reflect the historical background and rich cultural heritage of the "HUANGZHI" soy sauce tribute wine, the bottle design of this time adopts the form of a jade seal, paired with a Chinese auspicious beast on the bottle shoulder, which is noble and elegant, and also contains auspicious, prosperous, safe, longevity, wealth and other beautiful meanings.

Credits

Creative Director
Langcer Lee
Designer
GUO SHENG XU
Designer
PAN LI JUAN
Designer
YANG JIE
Illustrator
ZHANG FAN
Illustrator
ZHANG JIA NI
photographer
JIANG TAO
photographer
MAI JI
More Platinum Winners
Interior
2023
London Design Awards - Huaihua Mehood Elegant Hotel
Huaihua Zhirun Boyue Hotel Management Co., Ltd.

Entrant

Juji Interior Design (Shanghai) Co., Ltd.

Category

Interior Design - Hotels & Resorts

Interior
2023
London Design Awards - Huaji Shanye
HUAJI

Entrant

Nayun Design

Category

Interior Design - Hotels & Resorts

Architectural
2023
London Design Awards - GREENLAND VIENA
Event Hotel Pyramide

Entrant

DNA Barcelona Architects

Category

Architectural Design - Mix Use Architectural Designs

Interior
2023
London Design Awards - 180 ㎡ French Retro Residence

Entrant

Li Changna

Category

Interior Design - Residential