2023
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The meaning of HUANGZHI is "made by the Royal".
In 1584 during the Ming Dynasty's Wanli reign, the Yang chieftain of Bozhou, Guizhou, presented a precious soy sauce wine to the court. Emperor Shenzong Zhu Yijun drank it and the dragon's face was overjoyed. From then on, this wine became known as "tribute wine". But the subsequent outbreak of the Bozhou Campaign temporarily suspended the production of tribute wine. Later, with the passage of time, the formula and craftsmanship of Gongjiu were passed down, forming today's "HUANGZHI" sauce wine.
To reflect the historical background and rich cultural heritage of the "HUANGZHI" soy sauce tribute wine, the bottle design of this time adopts the form of a jade seal, paired with a Chinese auspicious beast on the bottle shoulder, which is noble and elegant, and also contains auspicious, prosperous, safe, longevity, wealth and other beautiful meanings.
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J-TRUE CREATIONS / ULDA
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Conceptual Design - Exhibition & Events
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Lin zhou
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Architectural Design - Mix Use Architectural Designs
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Double D
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Communication Design - Communication Design / Other__
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Insight Brand Consulting
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Communication Design - Campaigns / Advertising