2024

Hangzhou Yan'an Road Environmental Visual System

Entrant Company

The Architectural Design & Research Institute of Zhejiang University Co., Ltd. (UAD)

Category

Product Design - Smart Home

Client's Name

The Architectural Design & Research Institute of Zhejiang University Co., Ltd. (UAD)

Country / Region

China

The character "Yan" (延) was extracted from the city furniture and evolved into a totem pattern symbolizing its spiritual culture, also explaining the road name "Yan'an Road". Yan'an road serves as a premium central axis in the core city of Hangzhou, linking the past, present, and future. The use of two special "vertical lines" in the design underscores the importance of Yan'an Road as a significant city avenue in Hangzhou. The selection of a thick, golden color gives the overall design a sense of stability and highlights the historical feel of Yan'an Road.