London Design Gold

2024

SOREAL META4

Entrant Company

AS.studio - Stan

Category

Interior Design - Hotels & Resorts

Client's Name

SKY LIMIT ENTERTAINMENT

Country / Region

China

For this type of comprehensive e-sports themed project, the initial design intent is to create an interactive space that gives people from different generations a sense of the future.

The design team conducted preliminary surveys of e-sports venues in different cities and found that many of them relied on material stacking and linear lighting to convey a sense of "futurism," but this approach made it difficult to truly achieve a futuristic feeling. Therefore, the starting point was set as "to make future generations also feel futuristic."

The design is centered around "Journey through Time," with zoning focused on three aspects: "Scale of Time," "Flow," and "Travel." In the e-sports area, 16 million color-changing lights are used to present different colors for the twelve hours of day and night, reflecting the changing of time.

The e-sports hotel area adopts a completely new experiential design language, emphasizing "immersion" and "experience," and designs the space as a "SOREAL META4" leading to the metaverse. The form and lighting adopt a minimalist style, endowing the space with attributes while giving it a name.

Credits

Chief designer
Stan
Chief designer
Vivid
Chief designer
Simon
Chief designer
Siree
More Gold Winners
Interior
2024
London Design Awards - Datong Homestay Hotel  Mu · Qingchen

Entrant Company

LIYIZHONG&ASSOCIATES

Category

Interior Design - Hospitality

Communication
2024
London Design Awards - When We Grow Up
Yorkville University

Entrant Company

Yorkville University

Category

Communication Design - Film / Video

Packaging
2024
London Design Awards - Creative Packing The Water of Freedom
Zhong Jincheng

Entrant Company

Dongguan Creative Packing

Category

Packaging Design - Cosmetics & Fragrance

Architectural
2024
London Design Awards - SKY MISSIONseries YOKOHAMA TSUZUKI HOUSE

Entrant Company

PRINCIPAL HOME Co., Ltd.

Category

Architectural Design - Residential