London Design Gold

2024

SOREAL META4

Entrant Company

AS.studio - Stan

Category

Interior Design - Hotels & Resorts

Client's Name

SKY LIMIT ENTERTAINMENT

Country / Region

China

For this type of comprehensive e-sports themed project, the initial design intent is to create an interactive space that gives people from different generations a sense of the future.

The design team conducted preliminary surveys of e-sports venues in different cities and found that many of them relied on material stacking and linear lighting to convey a sense of "futurism," but this approach made it difficult to truly achieve a futuristic feeling. Therefore, the starting point was set as "to make future generations also feel futuristic."

The design is centered around "Journey through Time," with zoning focused on three aspects: "Scale of Time," "Flow," and "Travel." In the e-sports area, 16 million color-changing lights are used to present different colors for the twelve hours of day and night, reflecting the changing of time.

The e-sports hotel area adopts a completely new experiential design language, emphasizing "immersion" and "experience," and designs the space as a "SOREAL META4" leading to the metaverse. The form and lighting adopt a minimalist style, endowing the space with attributes while giving it a name.

Credits

Chief designer
Stan
Chief designer
Vivid
Chief designer
Simon
Chief designer
Siree
More Gold Winners
Packaging
2024
London Design Awards - The 450th Anniversary of National Treasure Old Pits
Luzhou Laojiao Qiankun wine custom wine sales Co., LTD

Entrant Company

Chengdu Mind-and-Hand Positioning Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Interior
2024
London Design Awards - Gathering

Entrant Company

C9 design

Category

Interior Design - Residential 

Product
2024
London Design Awards - Hezhen X01 Flagship Series

Entrant Company

Yangjiang Xinzuo

Category

Product Design - Bakeware, Tableware, Drinkware & Cookware

Interior
2024
London Design Awards - Technology cabin
Zhang

Entrant Company

AS interior design studio 若己室內裝修工作室

Category

Interior Design - Bedrooms