London Design Gold

2024

SOREAL META4

Entrant

AS.studio - Stan

Category

Interior Design - Hotels & Resorts

Client's Name

SKY LIMIT ENTERTAINMENT

Country / Region

China

For this type of comprehensive e-sports themed project, the initial design intent is to create an interactive space that gives people from different generations a sense of the future.

The design team conducted preliminary surveys of e-sports venues in different cities and found that many of them relied on material stacking and linear lighting to convey a sense of "futurism," but this approach made it difficult to truly achieve a futuristic feeling. Therefore, the starting point was set as "to make future generations also feel futuristic."

The design is centered around "Journey through Time," with zoning focused on three aspects: "Scale of Time," "Flow," and "Travel." In the e-sports area, 16 million color-changing lights are used to present different colors for the twelve hours of day and night, reflecting the changing of time.

The e-sports hotel area adopts a completely new experiential design language, emphasizing "immersion" and "experience," and designs the space as a "SOREAL META4" leading to the metaverse. The form and lighting adopt a minimalist style, endowing the space with attributes while giving it a name.

Credits

Chief designer
Stan
Chief designer
Vivid
Chief designer
Simon
Chief designer
Siree
More Gold Winners
Communication
2024
London Design Awards - A LEATHER 2024 AW
A LEATHER

Entrant

SHIMADA DESIGN INC.

Category

Communication Design - Invitation / Greeting Card

Communication
2024
London Design Awards - 1ANKO
PRISM DESIGN, 1ANKO Div

Entrant

PRISM DESIGN

Category

Communication Design - Product and Service Branding

UX Design
2024
London Design Awards - Transparent AI Platform for Operations Health

Entrant

CalmWave

Category

User Experience Design (UX) - Best Innovation

Communication
2024
London Design Awards - SFC Group Self ProMoletion Posters

Entrant

SFC Group

Category

Communication Design - Poster (Series)