London Design Silver

2024

Client Opportunity Map

Entrant Company

Lei Ye

Category

Communication Design - Product and Service Branding

Client's Name

McKinsey and Company

Country / Region

United States

COM is McKinsey's internal app revolutionizing partner-client engagements. Merging the 'C' and 'O' into an infinity symbol, the logo epitomizes endless opportunities with clients. With a sophisticated blue palette and professional typography, the brand identity aligns with McKinsey's legacy while pioneering a path in digital opportunity mapping. This innovative tool stands out for its user-centric design, empowering decision-makers with seamless navigation and impactful data visualization—redefining excellence in the consulting industry's digital landscape.

https://www.ye-lei.com/projects/com
More Silver Winners
Communication
2024
London Design Awards - Solitude in Motion
The Sharon Disney Lund School of Dance

Entrant Company

Freelance Graphic Designer

Category

Communication Design - Poster (Single)

Architectural
2024
London Design Awards - JIAYUAN DEVELOPMENT GROUP QIZHANG STATION CONGREGATE HOUSING

Entrant Company

LRH Architect & Associates

Category

Architectural Design - Residential

Architectural
2024
London Design Awards - Resilient City · People's Park
Zhang Jianfei, Zhang Qihuan, Kong Hu, Chen Bing, Liao Jing

Entrant Company

Zhongjian Huxiang Design Co., Ltd

Category

Architectural Design - Parks

Landscape
2024
London Design Awards - Pearl Park Renovation

Entrant Company

Senmiao Guo, Yuntian Shi

Category

Landscape Design - Parks & Open Space Landscape