London Design Silver

2024

Self-Concept

Entrant Company

YOGASANA Ltd.

Category

Product Design - Fashion

Client's Name

Country / Region

Taiwan

Self-Concept: Revealing the Inner Strength and Grace of Women

The theme of "Self-Concept" serves as a reflection of the intricate journey towards the awakening of female appearance. Just as an artist portrays themselves through self-portraits, women embark on a similar journey of self-discovery and expression through their clothing choices.

For this Regeneration Series, we have chosen locally manufactured, ocean-friendly, recycled plastic polyester fabrics that are soft and subtly lustrous, showcasing their inner softness with an outward influential force. Moreover, these fabrics can be recycled and repurposed into clothing in the future, aligning with sustainable practices.

This clothing design focuses on the clever combination of black, carbon gray, navy blue, and pink, creating a versatile style. These four colors not only harmonize with each other, adding variety and depth, but also prevent waste caused by improper purchases. Through this minimalist yet diverse color scheme, consumers can flexibly match outfits for different occasions, achieving a perfect blend of economy and fashion, and promoting a more sustainable and practical lifestyle.

The collection is designed to capture the essence of this journey, showcasing the evolution and empowerment of women's appearances. Fabrics are carefully selected to embody both softness and strength, mirroring the complexity of feminine identity, applicable to women in various roles such as white-collar working professionals, mothers, or high-powered executive powerhouses.

Silhouettes are sculpted to accentuate the female form, celebrating curves and lines with confidence and poise. Through sports, we aim to build inner strength and display the elegance and confidence of women.

Overall, this collection serves as a testament to the beauty and power of the female form, inviting women to embrace their unique identities and celebrate their journey towards self-discovery and empowerment.

Credits

Design Director
CHANG RONG SHAN
Design Director
TSAI LI DER
Design Team
YOGA VOYAGE PTE. LTD.
Photographer
Chen Chi
Model
Chen Po Hsuan(Coco)
Model
Una Chen
Model
Emily Wen
Stylist & Make up
Renee Li
More Silver Winners
Interior
2024
London Design Awards - Frontier

Entrant Company

YUN-YIH Design Company

Category

Interior Design - Residential 

Product
2024
London Design Awards - Hazardous liquid tank containers

Entrant Company

Hubei Xiyu Vehicle Co., Ltd.

Category

Product Design - Transportation

Interior
2024
London Design Awards - Inspiration and Retreat Corner

Entrant Company

ONDERZOEK EN VERANDERING INTERIOR DESIGN STUDIO LIMITED

Category

Interior Design - Bedrooms

Product
2024
London Design Awards - The Word Jar

Entrant Company

KidsRead2Kids

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices