2024
Entrant Company
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This coffee cup draws inspiration from Chinese traditional blue and white porcelain, and adopts the innovative glaze, aiming to break away from the homogeneous design of traditional ceramics through the perfect combination of traditional craftsmanship and modern design,
The design team has made meticulous adjustments to the glaze formula (cobalt as the colorant) used in the blue and white porcelain, and finally created a unique color — “ideal blue”. The color, paired with the full painting technique derived from the blue and white porcelain, not only showcases the classical charm of the porcelain, but also presents a distinct modern visual effect, making the product highly recognizable.
The coffee cup applies the brand’s self-developed “eggshell glaze” to its outer wall, which leads to a matte finish and a frosted texture like the eggshell surface. In this way, the product is comfortable to grip and not easy to slip, while also featuring superior wear resistance to ensure long-term durability.
Additionally, the diameter difference between the top and the bottom is set to about 1 cm, resulting in a trapezoid-shaped body, stable and dignified. Such a design satisfies modern aesthetic preference, and well interprets the concept of “Couple Hardness With Softness” in Chinese traditional aesthetics by virtue of the straight and curved lines in harmony.
Credits
Entrant Company
GEM Integrated Marketing Co., Ltd.
Category
Communication Design - Campaigns / Advertising