London Design Silver

2024

Perfect Series

Entrant

Chu Mengzhao

Category

Product Design - Entertainment

Client's Name

Country / Region

China

This billiard cue is a collector's masterpiece, featuring a platinum handcrafted nameplate and incorporating five types of premium, hand-inlaid wood. It perfectly blends practicality with collectible value. Crafted using the traditional British "FULL SHAFT" technique, it utilizes a solid, unjoined 1.5-meter segment of white ash or maple, ensuring the material's integrity and meeting the highest craftsmanship standards. The cue's design not only strives for aesthetic excellence but also prioritizes the tactile experience during play, aiming for perfect balance.



The design concept integrates select woods from North America, Asia, South America, Africa, and Oceania, such as North American white ash, Hainan huanghuali, South American tulipwood, African ebony, and Australian beech, symbolizing "equality among all races, and world peace." Inspired by the Olympic rings, it conveys a spirit of harmony that transcends boundaries. The careful selection of each piece of wood and meticulous craftsmanship reflect the brand's respect for nature and unwavering pursuit of artistry.



The brand has also adopted an innovative collaboration model, partnering with top cue makers around the globe to ensure that each piece is a unique work of art. Additionally, the brand’s recycling and value preservation programs guarantee market liquidity and stable product value. The brand adheres to strict sustainability principles throughout production, sales, and after-sales service, aligning with green and eco-friendly goals.

Credits

Chu Mengzhao
More Silver Winners
UI Design
2024
London Design Awards - QIAOCANG AI Business Agent
Baidu.com Times Technology (Beijing) Co., Ltd.

Entrant

Baidu.com Times Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - Service & Utilities

UX Design
2024
London Design Awards - WAVS

Entrant

Xinyi Zhu

Category

User Experience Design (UX) - Health / Fitness / Wellness

Interior
2024
London Design Awards - POWERCHINA Beijing Daxing 2-002A Land Project

Entrant

POWERCHINA ARCHITECTURAL DESIGN CORPORATION LIMITED

Category

Interior Design - Office 

Product
2024
London Design Awards - u-life Super soft cheese down

Entrant

BIYUE(BEIJING)TECHNOLOGY Co LTD & Huafon Chemical Co.,Ltd

Category

Product Design - Textiles / Floor Coverings