London Design Silver

2024

Perfect Series

Entrant Company

Chu Mengzhao

Category

Product Design - Entertainment

Client's Name

Country / Region

China

This billiard cue is a collector's masterpiece, featuring a platinum handcrafted nameplate and incorporating five types of premium, hand-inlaid wood. It perfectly blends practicality with collectible value. Crafted using the traditional British "FULL SHAFT" technique, it utilizes a solid, unjoined 1.5-meter segment of white ash or maple, ensuring the material's integrity and meeting the highest craftsmanship standards. The cue's design not only strives for aesthetic excellence but also prioritizes the tactile experience during play, aiming for perfect balance.



The design concept integrates select woods from North America, Asia, South America, Africa, and Oceania, such as North American white ash, Hainan huanghuali, South American tulipwood, African ebony, and Australian beech, symbolizing "equality among all races, and world peace." Inspired by the Olympic rings, it conveys a spirit of harmony that transcends boundaries. The careful selection of each piece of wood and meticulous craftsmanship reflect the brand's respect for nature and unwavering pursuit of artistry.



The brand has also adopted an innovative collaboration model, partnering with top cue makers around the globe to ensure that each piece is a unique work of art. Additionally, the brand’s recycling and value preservation programs guarantee market liquidity and stable product value. The brand adheres to strict sustainability principles throughout production, sales, and after-sales service, aligning with green and eco-friendly goals.

Credits

Chu Mengzhao
More Silver Winners
Product
2024
London Design Awards - Yencigi
Wenrou Li

Entrant Company

Wenrou Li / Hangzhou Huanhai Health Science & Technology Co., Ltd.

Category

Product Design - Beauty & Cosmetic Products

Interior
2024
London Design Awards - Shizen & Soil work Nihonbashi3
Shizen Energy Inc.

Entrant Company

tono Inc.

Category

Interior Design - Office 

Product
2024
London Design Awards - Bionic Ant All-Round Earthquake Rescue Robot

Entrant Company

Macau University of Science and Technology

Category

Product Design - Robotics

Interior
2024
London Design Awards - LI HE JIA ZHU GUEST HOUSE

Entrant Company

BA Interior Design

Category

Interior Design - Hotels & Resorts