2024
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This down shirt jacket makes innovations in silhouette, color and fabric, aiming to meet the needs of modern urban people for daily socializing and fashionable outfits.
The loose O-type silhouette, paired with the classic arc-shaped hemline, achieves a gentle and elegant visual effect, while also boasting excellent size-inclusivity. Such a design ensures high freedom of movements to offer a relaxed, comfortable wearing experience, and visually improves wearers’ body proportion to make them look more slender.
The product adopts the fresh Mint Mambo color to break the monotony of conventional winter clothing, creating a relaxing, dynamic atmosphere; meanwhile, the bright and eye-catching color also caters to modern aesthetic taste that pursue personal expression and fashion.
In terms of material selection, the down shirt jacket utilizes a directly fillable fabric, which can maintain the even distribution of down feathers without stitches. This ensures superior heat retention, and effectively prevents down feather leakage, extending the service life of the product. Besides, the inner side treated by the embossing process presents a style completely different from the outer side, whereby wearers can easily change their look according to moods or situations, contributing to a more interesting wearing experience and providing more possibilities of outfit coordination. Additionally, the filling made of high-quality Hortobágy goose down features large down cluster, 780 filling power and turbidity level of 1000+mm, further improving the heat retention and wearing comfort.
Credits
Entrant Company
GuiZhou MT Branding Business Management (Group) Ltd
Category
Packaging Design - Wine, Beer & Liquor
Entrant Company
MadTomato Agency
Category
Communication Design - Campaigns / Advertising