London Design Gold

2024

SinoPac Store Power Up Project

Entrant Company

4cus Creative

Category

Communication Design - Film / Video

Client's Name

Country / Region

Taiwan

The 2023 SinoPac Store Power Up Project documentary series is the culmination of a year-long filming journey, documenting 10 selected projects that showcase the profound impact of local stores as drivers of social change. These stores are not only economic entities but also crucial drivers of innovation and sustainability. The core philosophy of the project—Transformation, Connection, and Collective Good—emphasizes empowering stores to lead social movements and create positive community changes.

The films' creative approach lies in blending tradition with modernity, using visual storytelling to explore topics such as agriculture, environmental protection, and social care. Each documentary captures how these stores respond to local needs and drive transformation, often under resource constraints. This includes creating employment opportunities through social enterprises or reducing the environmental footprint of local communities.

Filming challenges ranged from capturing intricate agricultural processes to documenting the transformation of homeless individuals through vocational training. These moments reveal the resilience of human spirit and the power of hope. Each project posed unique narrative focuses, presenting the film crew with challenges in crafting distinct, compelling stories for each documentary.

A key feature of this series is its demonstrated social impact, with an SROI of 1:1.272, meaning each unit invested generates 1.272 units of social value. Beyond documenting project successes, the films emphasize the long-term impact on local communities and the environment. They showcase how the SinoPac Store Power Up Project fosters resilience, innovation, and sustainability by connecting diverse sectors. Reaching over 9.4 million people through exhibitions and forums, the series amplifies the social benefits created by these stores.

The core message of this documentary series is how local stores create meaningful impact and drive positive social change.

From the year-long creative filming process to the genuine storytelling, these films highlight how small stores innovate with limited resources, serving as real testimonies to social innovation.

Our team traveled far and wide, from mountains to seas, documenting how these projects work to preserve local culture and traditions, while emphasizing the power of community and collective well-being, closely integrating environmental sustainability with modern life.

Credits

MeiLan Yu
Darren Wu
Wen Hsin Chang
Stephanie Shih
Didi Lin
Sisi Chen
Harper Wang
Della Chen
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