BON.APPéTIT at SONGTSAM

About The Entry

In the new era of consumerism, the design of commercial spaces isn't just about innovative storytelling, it's more like presenting a cultural narrative. The world-renowned artisan bakery, "BON APPÉTIT at SONGTSAM," embraces its cultural essence, engages with the local surroundings, and showcases craftsmanship. This place serves as a portal to a hidden mountain retreat. Shangri-La, a sacred place coveted by deities, with its majestic peaks, elusive clouds, and the essence of the plateau, extends its mountainous culture at an altitude of 3300 meters. It is here that the story of "BON APPÉTIT at SONGTSAM" begins. With the brand philosophy "bread has life," BA Bakery partners with SONGTSAM in Shangri-La to create a master baker's bread innovation hub inspired by the mountainous surroundings. Situated within the Songtsam Shangri-La, the hotel boasts views of the Songzanlin Temple from its windows. In this wild Eastern landscape, the blend of local heritage and baking craftsmanship results in a vibrant culinary experience, catering to guests in search of the region's hidden treasures. "Shangri-La's secluded mountains, grasslands, and climate create its distinct essence. Visitors here connect with nature, explore cultural depth, and experience a balance between the worldly and the spiritual," shared the designer reflecting on their initial site visit. "Drawing from local heritage, how can the space enhance the brand's story? In line with the surroundings, how can the design preserve local memories and shape a fresh business narrative?" Throughout the meticulous examination of geographical surroundings, local customs, and diverse clientele, the designer balances professional depth with artistic heights to articulate the intimate connection between people, space, and the natural environment, finding rejuvenation in this return to the essence. "For the style of this project, we didn't follow a specific theme. While creating a modern commercial space, we intentionally blended in. Despite the passage of time, the local essence persists. By observing closely, the store's image naturally harmonizes with the surrounding wooden and stone buildings and the nearby mountains, seamlessly coming together into a harmonious whole."