2024
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Situated in the heart of a bustling metro commercial district, True-Wow Taichung Wenxin Wuquan West Branch redefines urban dining with a bold interpretation of Korean street culture. The design seamlessly blends tradition and modernity, creating a vibrant space that resonates with the younger generation.
The exterior immediately captures attention with a striking mirrored façade, prominently showcasing the "True-Wow" logo. This design element symbolizes the harmonious fusion of contemporary aesthetics with traditional Korean charm. Upon entering, guests are immersed in a dynamic visual journey, where high-contrast design elements echo the energy and vibrancy of Korean street life.
At the heart of the design lies the concept of "points, lines, and planes," which structures the space into layers of visual and emotional depth. Geometric lighting strips flow from the entrance through the dining areas, guiding guests with fluid motion while ensuring an intuitive spatial experience. The mirrored ceiling amplifies the vertical sense of space, while neon-accented panels and playful lighting effects infuse the interior with a lively, uplifting atmosphere that enhances both appetite and mood.
The layout features dual seating zones to cater to diverse needs, from intimate gatherings to energetic celebrations. At the heart of the restaurant lies the bar area, inspired by modern Korean drinking culture. This space seamlessly integrates dining and socializing, offering a fresh and stylish take on communal experiences.
By marrying innovative visual storytelling with thoughtful spatial planning, True-Wow transforms dining into a multi-sensory experience. The project not only celebrates the essence of Korean culinary culture but also establishes itself as a dynamic, Instagram-worthy destination for trendsetters and food enthusiasts alike. True-Wow is more than a restaurant—it is a cultural icon that brings Korean flavors and modern urban lifestyles together in perfect harmony.
Credits
Entrant Company
Guoliang Chen / Shenzhen General Institute of Architectural Design and Research Co., Ltd.
Category
Architectural Design - Office Building
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QingYang (Jiangsu) Technology Co., Ltd.
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Product Design - Fashion
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Sunny Xinyi Chen
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Product Design - Automobiles / Vehicles
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Hotaland&Central South University of Forestry and Technology
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Landscape Design - Garden Landscape