London Design Platinum

2023

Loopbody

Entrant Company

petit cochon Manufaktur GmbH

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

Germany

Babies grow very quickly, and they outgrow their clothes even quicker.

In the first months, they seem to grow out of their cute little clothes

faster than you can wash them. We invented our Loop Bodysuit to solve this problem. Its unique

and clever minimalistic design has no fiddly buttons or ties and grows along with your baby for

many months.

The Loop Bodysuit is made of a stretchy, supple cashmere-modal blend that is comfortable and

soft on baby’s skin. It stretches to hug your baby’s shape, allowing space for bulky cloth diapers

and protecting their sensitive torso from cold and drafts.

The highlight of this completely new type of bodysuit is in the name: its patent-pending loop.

The loop encircles baby’s tummy with a wide, comfortable layer that never pulls or pinches.

And the best part?

The Loop Bodysuit makes dressing and undressing easier and quicker for

caretakers: no more nerve-wracking diaper changes spent wrestling with the tiny snaps of

conventional bodysuits.

Very small babies may not like having clothes pulled on over their heads, so the Loop Bodysuit

is also designed for easy dressing from the bottom up. The simple and completely unique design of the Loop

Bodysuit makes it an essential and invaluable basic for every baby’s first wardrobe.

How to Loop...

Start by dressing baby as you would with a normal bodysuit: hands through

sleeves. Then you’ll have the panel underneath the baby: the part you’d normally pull through

to fasten over their diaper. At the long end of this panel is the loop.

The backside of the loop will be facing up. Put baby’s little legs through the loop, just like a pair of trousers.

Pull the loop up to cover baby’s belly and you’re done! See, that was easy! And faster than

fiddling with the snaps on a normal bodysuit. Less fuss for you, less fuss for baby, and more

time for those precious baby snuggles.

Credits

Managing Driektor
Friederike Sirin
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