2024

Place Branding Changsha

Entrant

Maomao Ding

Category

Communication Design - Public Branding

Client's Name

Country / Region

United States

This project is all about branding Changsha to boost tourism and showcase the city’s unique character. With over 3,000 years of history, Changsha is known for its rich cultural heritage, its status as a historic crossroads of the Chu and Han dynasties, and as the “City of Happiness.” The city’s traditional culture, stunning landscapes, and mouthwatering food attract visitors from all over the world. In this branding project, the design captures these local highlights and weaves them into the visual elements, giving potential visitors a clear sense of what makes Changsha worth remembering.