London Design Gold

2024

Lost in Translation

Entrant

Yachan Yuan

Category

Communication Design - Film / Video

Client's Name

-

Country / Region

United States

About The Entry

Lost in Translation is a visually work that explores three untranslatable words from different cultures: Mångata (Swedish), Gluggaveður (Icelandic), and Saudade (Portuguese).

- Mångata: The road-like reflection of moonlight on water.

- Gluggaveður: Weather that looks nice outside but is actually cold or windy and is best enjoyed from indoors.

- Saudade: A feeling of longing, melancholy, or nostalgia.

These words, which lack direct translations into other languages, are commonly referred to as "untranslatable words." With the combination of live-action plate and visual effects, Lost in Translation invites audiences to experience the beauty and depth of language, offering a perspective on bridging cultural and linguistic diversity.

More Gold Winners
Architectural
2024
London Design Awards - CL0UD FUTURE
FUJIAN RONGSHENG CONSTRUCTION AND DEVELOPMENT CO.,LTD.

Entrant

HZS

Category

Architectural Design - Public Spaces

Product
2024
London Design Awards - Column
Yinong Shen, Siqi Luo, Xuda Jiang

Entrant

Zhou Liu Fu Jewelry Co.,Ltd

Category

Product Design - Jewellery

Service
2024
London Design Awards - INDIGO BRAND IDENTITY DESIGN
INDIGO HOTEL

Entrant

DBLUE DESIGN

Category

Service Design - Hotel / Lodging

Architectural
2024
London Design Awards - La Papel Picado - Mission District Community Center

Entrant

Jiayu Zhu

Category

Architectural Design - Conceptual