London Design Gold

2024

Lost in Translation

Entrant Company

Yachan Yuan

Category

Communication Design - Film / Video

Client's Name

Country / Region

United States

Lost in Translation is a visually work that explores three untranslatable words from different cultures: Mångata (Swedish), Gluggaveður (Icelandic), and Saudade (Portuguese).

- Mångata: The road-like reflection of moonlight on water.

- Gluggaveður: Weather that looks nice outside but is actually cold or windy and is best enjoyed from indoors.

- Saudade: A feeling of longing, melancholy, or nostalgia.

These words, which lack direct translations into other languages, are commonly referred to as "untranslatable words." With the combination of live-action plate and visual effects, Lost in Translation invites audiences to experience the beauty and depth of language, offering a perspective on bridging cultural and linguistic diversity.

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