2024
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Client's Name
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Lost in Translation is a visually work that explores three untranslatable words from different cultures: Mångata (Swedish), Gluggaveður (Icelandic), and Saudade (Portuguese).
- Mångata: The road-like reflection of moonlight on water.
- Gluggaveður: Weather that looks nice outside but is actually cold or windy and is best enjoyed from indoors.
- Saudade: A feeling of longing, melancholy, or nostalgia.
These words, which lack direct translations into other languages, are commonly referred to as "untranslatable words." With the combination of live-action plate and visual effects, Lost in Translation invites audiences to experience the beauty and depth of language, offering a perspective on bridging cultural and linguistic diversity.
Entrant Company
Bewatec(Shanghai) Medical Equipment Co.
Category
Product Design - Aids / Prosthetics
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DaE Design
Category
Interior Design - Residential
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W+ Architecture Interior and Landscape Design Company
Category
Interior Design - Residential
Entrant Company
SK D&D
Category
User Experience Design (UX) - Best User Interface / Experience