光大银行个贷设计海报

About The Entry

Core concept: Combining "Spring Day" and "Outing" with consumption keywords, integrating product features of Speed Loan's quick approval and flexible usage, to create a wave of creative marketing following the trend closely ;

Visual expression: The entire piece is designed in the style of traditional Chinese ink wash landscape, incorporating representative elements of spring swallows, green bamboo, distant mountains, and poetry. It highlights characteristics of season and time, while using interactive method of a scroll to unfold various consumption scenarios that draw parallels between the ancient and the modern. Innovative and grandiose, it follows the natural flow, naturally presenting the features of the Light Speed Loan product and adding a cultural flavor to the brand image.