London Design Gold

2025

Flame 4

Entrant Company

361°(CHINA) CO.,LTD.

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Country / Region

China

Flame 4 focuses on breakthrough adaptability, enhancing running efficiency through innovative functional structures to deliver a revolutionary experience for runners of all levels. Internally, it features a self-developed spoon-shaped carbon plate that utilizes the dome effect. The forefoot part is designed as an inverse dome so that the foam can be thoroughly compressed when landing, thus creating a propulsive force. The heel part is designed as a dome to effectively disperse the ground-impact pressure and protect runners' ankles and knees. Additionally, based on the principles of sports mechanics, the carbon plate's middle section is designed to be harder and edges to be softer. This ensures smooth power transfer, providing forward momentum while offering flexibility and stability during turns. Scientific laboratory tests have confirmed that this groundbreaking carbon plate design reduces ground contact time by approximately 2.7%, significantly improving their performance.

In terms of design, the heel's forward-curved shape and optimized sole rolling arc enhance the rolling sensation during ground contact and the forward-rolling efficiency. Meanwhile, the forefoot's curved-surface arc boosts lateral-rolling efficiency. Besides, the asymmetric cross-section design offers comprehensive structural support throughout the running, landing and starting process, thus preventing sports injuries. The overall design reduces the barrier to entry for running, allowing runners at all levels to enjoy a professional-grade experience.

With its exceptional improvement in running efficiency and universal adaptability, Flame 4 allows every runner to experience the joy and passion of running, inspiring more people to join the running movement and elevate the nation's physical fitness.

Credits

Liang Lipeng
Lin Lumin
More Gold Winners
Interior
2025
London Design Awards - Poetic Earth·Resting Heart

Entrant Company

SHIJIE DESIGN

Category

Interior Design - Residential 

Product
2025
London Design Awards - Bespoke DJ Console

Entrant Company

Club Kiva

Category

Product Design - Entertainment

Architectural
2025
London Design Awards - HAIDAI CAFE
Lei Chen

Entrant Company

U-Lumin Design

Category

Architectural Design - Conceptual 

Product
2025
London Design Awards - Emerald Collection: Floral Elegance Treasures

Entrant Company

Sichuan Yuhexiang Jewelry Co., Ltd.

Category

Product Design - Jewellery