2025
Entrant Company
Category
Client's Name
Country / Region
The design concept of this project stems from the two representative facts of motorcycle culture: on one hand, there are models like cafe racer, bobber, tracker, and hyperbike, which embody the pursuit of racing speed, showcasing a minimalist and straightforward aspect; on the other hand, there are models such as classic, brat-style, chopper, and scrambler, which emphasize culture and art, elegance, and social interaction. Through spatial design, we aim to showcase the multifaceted nature of motorcycle culture while integrating diverse functional needs, bringing motorcycle culture into the daily life and vision of the community.
We have selected two main materials: polished concrete and wood-grain concrete panels—to establish an industrial and mechanical tone. Customized metal green textured paint, representing the ornate and exquisite decorations of motorcycles, serves as an expression of the dual nature of the culture.
Interior Space —— Coffee Area
At the entrance, a clear spatial relationship defined by geometric forms are shown directly. We have used architectural language to express the power of structure, which are also deep impressions conveyed by the structure of motorcycle’s frame. By maximizing the use of the building's height and inherent structure, and by "exposing" the original space without concealment, we echo the actions of "deconstruction" and "disassembly" in the concept of motorcycle modification.
The concise forms in the space play a crucial role in focusing attention, guiding sightlines and movement, and altering the spatial axis.
Interior Space —— Motorcycle Area
The back area has a lower ceiling height compared to the front area. The design cleverly converts the vertical language emphasizing space height into horizontal language through the combination of the L-shaped motorcycle display stand and structural column shaping. Additionally, the use of deconstructed and interwoven forms organically connects different spatial functional areas. The back area has increased the proportion of customized metal green textured paint, making the spatial texture quiet and sophisticated, immersing visitors in a wonderful atmosphere that combines industrial aesthetics with “glamorous vintage charm”.
Credits
Entrant Company
Transform Comms
Category
Communication Design - Websites
Entrant Company
Ningbo Beyond Home Textile Group Co., Ltd
Category
Product Design - Home Furniture / Decoration
Entrant Company
Shandong Gebeitang Culture Co., Ltd.
Category
Product Design - New Category