Vytala Seracal MySeracal.com Website

About The Entry

Launching MySeracal.com wasn’t just about building a website — it was about creating a resource that would resonate with patients, caregivers, and healthcare professionals navigating exocrine pancreatic insufficiency (EPI). With a tight deadline, SFC Group partnered with Vytala to craft a platform that explained the science behind Seracal while making it accessible, engaging, and memorable for diverse audiences.

Seracal’s brand identity is all about standing out and making an impact. Malabsorption often impacts children the most, so we designed the brand to capture kids’ attention while reassuring adults. Bold colors and a “chubby” typeface scream growth and strength, turning the brand into more than a logo — it’s a promise to thrive.

The result was a sleek, intuitive site that showcased Seracal’s benefits, from its innovative micellar technology to its role in improving nutrient absorption and overall health. Housing clinical evidence, educational tools, and a streamlined ordering process, the site became a one-stop shop for anyone impacted by EPI. Every detail — from design to messaging — was crafted to demystify a complex condition and empower action.

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