London Design Gold

2025

WANLI BUTTERFLY-MOONLIGHT LIGHT WHITENING SERIES

Entrant Company

Guangzhou Wanli Butterfly Biotechnology Co.,Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

Inspired by the concept of "Butterfly Metamorphosis · Light-Activated Brightening," this packaging design draws upon the imagery of butterfly transformation. A laser holographic gradient technique is used to present a butterfly motif, simulating the refraction of light spectra for a dynamic visual effect. The inner bottle’s three-dimensional contour optimizes liquid flow, with color gradually intensifying from bottom to top, creating a “transitional” visual path as the viewing angle changes—symbolizing the principle of "targeted dark-spot correction and multi-layer whitening." The outer packaging is made from FSC-certified eco-friendly materials, while the inner bottle utilizes a new type of silicone-based glass with a recyclability rate of up to 95%, reflecting a commitment to environmental sustainability. With its sleek, cool aesthetic, the design embodies the philosophy of whitening through the fusion of science and beauty, evoking the imagination of skin transformation.

Credits

Cindy
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