Taoyuan DA LUNG MEN Tourism Corridor

The Taoyuan DA LUNG MEN Tourism Corridor represents an exciting initiative launched by the Taoyuan City Government in Taiwan, designed to invigorate the local tourism industry while celebrating the rich tapestry of regional folk customs and culture. This vibrant corridor seamlessly links the scenic Taoyuan Daxi, Longtan, and Shimen reservoirs, which are renowned for their breathtaking natural landscapes and cultural landmarks. By focusing on five core concepts—mountain hiking, picturesque reservoir vistas, the allure of historic towns, sports tourism, and family-friendly travel—this initiative promotes a diverse range of low-carbon tourism experiences.

Moreover, the tourism brand draws an engaging connection to this year's Chinese zodiac sign, the Snake, affectionately known as the "Year of the Little Dragon." With the slogan “Visit the DA LUNG MEN in the Year of the Little Dragon,” the initiative has creatively integrated this theme into its key visuals, promotional videos, and the innovative "FEI LAI BOOK"—a creative pop-up book designed to engage visitors.

In addition to these promotional efforts, local temples have collaborated to introduce the “DA LUNG MEN Deity Mascot Stamp Collection Treasure Hunt”—a unique event specially crafted for the Chinese New Year. This event not only enhances community involvement but also elevates traditional celebrations into interactive experiences. By artfully blending age-old cultural practices with modern, engaging activities, the DA LUNG MEN initiative forges a meaningful connection between the past and the future of the local area. Ultimately, it aims to create a comprehensive tourism ecosystem that honors and preserves the distinctive characteristics of the DA LUNG MEN region, inviting visitors to explore and appreciate its rich heritage.

The “Taoyuan DA LUNG MEN Tourism Corridor” is a vibrant destination characterized by its renowned attractions and century-old temples. To establish a compelling visual identity for the brand "Visit DA LUNG MEN in the Year of the Dragon," the creative team thoughtfully selected the distinctive arched buildings of Daxi Old Street as the central motif. This choice not only reflects the area's rich heritage but also serves as a striking symbol for the journey awaiting visitors.