Yandex Plus Illustration Style

Yandex Plus Illustration Style – A Unique Visual Identity



To create a distinctive and engaging visual identity for Yandex Plus, our team developed a unique illustration style featuring cheerful, geometric 3D characters that embody the brand’s emotions and values. These lively creatures "live" within the subscription, enhancing user interactions and storytelling across various touchpoints.



Project Goals:

Establish a recognizable visual language for brand communication.

Reflect Yandex Plus’s core values through unique, expressive characters.

Seamlessly integrate the illustration style into multiple formats, from product interactions to marketing campaigns.



Illustration Style Features:

3D Aesthetic: Meticulously crafted with dynamic lighting, soft shadows, and rich textures, adding depth and personality.

Geometric Simplicity: Simple yet expressive shapes make the characters easily recognizable and visually appealing.

Signature Color Palette: The illustrations are rendered in Yandex Plus’s iconic gradients, reinforcing brand identity.

Fusion of Real and Stylized Elements: Compositions incorporate references to Yandex Plus services—lamps, remotes, drinks—grounding the characters in a familiar, immersive world.

Vibrant Gradients & Warm Lighting: These elements bring the illustrations to life, making them dynamic, friendly, and inviting.



Integration of the Illustration Style:

In-Product Experience:

Enhancing emotional interactions at key touchpoints.

Communicating family-friendly benefits, such as adding loved ones to the subscription.

Marketing & Storytelling:

Acting as core visual assets for campaigns, creating an emotional connection with audiences.

Playing a key role in conveying the value of Yandex Plus in an engaging, relatable way.

Impact & Results:

Since its introduction, this illustration style has become essential to Yandex Plus’s visual language. It strengthens emotional connections, enhances user engagement, and solidifies the brand’s friendly and family-oriented image. These illustrations successfully bring the Yandex Plus experience to life by merging technology with storytelling.